Using a combined strategy of SEO and SEM appropriate to the needs of each page will achieve better positioning. With SEO strategies we help search engines understand what our page is about and whether or not it is useful for users. With the SEM we managed to be in the top positions of the search engines paying for this service.
The SEM positions us immediately, while with SEO we achieve a more extended and longer lasting natural positioning. Also, the data obtained through the SEM campaigns will give us valuable information about the keywords that are most attractive for our business and that manage to convert more clients. These words will be of vital importance to the SEO strategy.